There are five values that have defined the brand to perfection throughout its history. The brand’s
value aims to highlight its own power, those types of intangible values such as uniqueness and
credibility that set it apart from the rest and have a unique impact on the market. We must try to
underline these qualities or values that the brand transmits to the customer and which make up its
strength. Thus, it's very likely that consumers associate the brand in their head with one or several of
the values referenced through the brand.
There are five historical values:
- GUARANTEE: TEMPORARY COMMITMENT THAT SECURES, PROTECTS AND ENSURES THE STIPULATED SERVICE.
- QUALITY: SATISFY THE CUSTOMER'S EXPECTATIONS AND DESIRES TO MEET THEIR NEEDS AND ADD VALUE TO THE
SERVICE OFFERED.
- SECURITY: THE BACKING OF A LARGE, FORMAL BRAND COMMITTED TO THE CUSTOMER AND THE CERTAINTY THAT THERE
ARE NO RISKS OR DANGERS, PROVIDING CUSTOMERS AND EMPLOYEES PEACE OF MIND.
- TRUST: THE CONVICTION OR FIRM HOPE THAT CUSTOMERS PLACE IN US DUE TO THE BACKING OFFERED IN THE MAIN
SERVICE AREAS.
- ETHICS: THE BRAND'S MORAL BEHAVIOUR THAT HELPS
APPLY LEGAL REGULATIONS.
